Why are my competitors outpacing me? How do I differentiate myself from them? What can I do with my limited resources? How do I reach my target audience? What do I say to them once I have their attention? What can expect from my marketing efforts? How do I determine digital advertising ROI? These are the questions I can help answer for you as you navigate the digital marketing universe and set your sites on your expected destination.
Brand & Identity
Branding is not just a logo and a color pallet. Your brand is your authentic purpose of existence. It's the story you tell your customers about why you do what you do. It's also the story your customers tell others about why no one else can do it better than you. A brand is an open dialog between you and your customers; a continuous conversation that allows you access to your customers exact needs through a connection of trust. I can guide you and your business through the branding and identity process and help you understand, develop and connect with your authentic story.
Design & Development
Once a strategy has been determined and a brand has been defined, we turn to the aesthetic visuals, authentic content and delivery tactics. I am adept at helping you visualize your brand and sharing that vision in a manner that resonates with your target audience through logos, colors, content and user experience. As an art student before the dawn of computers, my skills run the gamut... From pencil and paper, to the entire Adobe suite. I am proficient in video production, from directing, shooting and post-production. Using guerrilla tactics, video can be produced very cost-effectively. I am also a coder and can produce the websites, animated banners and other digital assets I design.
Consultancy & Measurement
Why is what I am doing not working? Wait... How do I know it's not working? Whether you have already rocketed deep into the digital marketing universe, or are still trying on space helmets, I can consult with you regarding your journey. I can make sense of the lingo, the buzz-words, the geek-speak and the acronyms, translating it all into American english. I can be a one-man crew, co-pilot, engineer, navigator or back-seat driver. Understanding where you want to go, how to get there and knowing when to change course is paramount to reaching your digital marketing destination. I'm ready to climb aboard your ship!
UNIVERSITY CREDIT UNIONOnline Marketing Admin
April 2015 - Present
PENNA POWERSTechnology Director
July 2014 - March 2015
PENNA POWERSDigital Director
January 2013 - July 2014
PENNA POWERSInteractive Manager
September 2010 - January 2013
ETERNITY BRIDALMarketing Director
April 2008 - September 2010
WALKER DESIGN SERVICESMarketing Director
October 2004 - April 2008
PENNA POWERSInteractive Director
January 2002 - October 2004
PROCLIXInteractive Art Director
October 1996 - January 2002